| Comtech
(Going to Grandma’s)
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commercial strategy was designed to serve as a reminder of travel safety
issues and the necessity of a wireless phone.
The latest research (at the time this aired) showed an upcoming
surge with multiple-phone families….that was an area of focus with
Comtech (super-serving the family). No better time to focus on the
family than travel time---the holidays!
The cute and humorous approach served to be phenomenal with
listener recall.
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| Bike
Warehouse (Box Store Boy)
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| A
refresher Client Needs Analysis for the holiday season showed one great
challenge for Bike Warehouse…customers could now purchase one of their
previous models in the big discount stores.
Through the eyes of a specialty bike shop, this could only lead
to one thing:
an improperly assembled bike from an improperly trained ‘box
store boy’.
Another humorous approach that shows how a strong strategy really
can be entertaining!
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More
Examples |
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