Element #7: Know Your Expectations
Make sure your expectations of your radio campaign are realistic. Can you really expect a 50-75% increase in your business from one OES schedule?
Maybe...maybe not. It depends on your product or service, your turnover, average sale/service ticket, etc. We'll look at many variables to make sure we're both on the same page.
Remember, success does not happen overnight. Our first OES week will give us the benchmark to judge future campaigns and build a foundation of great success.
Any type of marketing should be considered a long term investment if you want your business to be a consistent winner.
|
|
| Your investment should be just that…an investment…not a liability. Element #8: Track Your Results
There are few things more frustrating than calling a client during a big campaign, just to find out that no one is really paying attention to the results. What? You're spending money, and you should always track your results as thoroughly as possible. The information you will gather is extremely important to future decisions you will make for your business. I have developed tracking sheets for several of my clients that have proven to be invaluable.
Contact me for more information.
|
|
