5-Step Marketing Strategy Model
Much of the information throughout this site comes from the training provided by CSS (Center for Sales Strategy) in Tampa, Florida. The following 5-step process is the foundation of our expertise. It's designed to help you get a grasp on where you stand in the market, and learn how to combat your challenges. This is copyrighted information that is available exclusively to client stations of CSS. Therefore, I can only outline the material here.


Should you decide to learn more about this, contact me and we will set a time to walk together through these steps to begin your process of successful marketing!

As part of our process with virtually every client, we use the 5 Step Marketing Strategy Model. Most businesses would end up paying thousands to consulting firms for this type of process and information. The process is absolutely free with me as long as you're serious about getting results! 

The 5-Step Marketing Strategy Model
 Step 1 - Define Target Audience 
Step 2 - Define and rank Benefits Sought
Step 3 - Conduct a Competitive Perceptions report
Step 4 - Decide Positioning in the market
Step 5 - Decide Advertising and Promotions direction

Most station representatives begin with #5…the advertising and promotions aspect. Which begs the question: How can you fix a car until you find out what's wrong with it? 

"You can compare the price of a schedule but you can't compare the price of a solution"

 
 


 

 

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