The first step with any marketing campaign is to determine exactly what your business needs. An easy mistake to make as a business owner is to advertise for your next sale without knowing what your customer is "really" looking for. Is it really the low price? Or - is it the convenience? Is a perception holding your customers back? If so, how are you battling to overcome that perception? Do you have plenty of customers….without having the exact customer you want? Has your average sale decreased? Are the trends in your industry changing? These types of issues should be addressed before any "advertising" takes place. The more specific you are about your needs, and the needs of your customer, the greater service and assistance I can provide.