Concentration is the key to success!
OES is based on the theory of concentration and repetition. In a nutshell, we take the number of commercials most radio stations run in a month, and concentrate them into one week! We're using the same budget, just restructuring the way your commercials run for maximum effect. The real issue in advertising is how concentrated your schedule is….imagine those commercials you would swear you've heard 50 times since yesterday…THOSE are the advertisers who know how to use radio. They're definitely getting more "bang" for their buck.



The Magic Number is 3.29!
Research (from analyzing thousands of advertiser schedules) has shown that the magic number of exposures is 3.29. That means that the station's most dedicated listeners must hear your commercial at least 3.29 times before acting upon your request. 

How this works in the human brain:
1. First exposure: "What is it?"
2. Second exposure: "What of it?"
3. Third exposure: "Let's do it!"

Repetition is the key to learning and the key to advertising. Research points clearly to the fact that three exposures are the minimum level required for effectiveness.
 


 

 

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